function embedVideo(videoId, title) {
	var flashvars = {};
	var params = {};
	var attributes = {};
	swfobject.embedSWF('http://www.youtube.com/v/'+ videoId, 'player', 540, 300, '9.0.0', false, flashvars, params, attributes);
	$('.loadTitle').html(title)
}

jQuery(function($){
	$('.clickAndLoadVideo').bind('click', function(evt) { embedVideo($(this).attr('rel'), $(this).attr('title')); });
});