Mistral attends Heimtextil : an overview
Written on 15/02/10 by Tom Charle
The Mistral stand was divided into two halves. One half was covered in soft colours, while the other half was dominated by powerful colour combinations and daring touches.
The soft side was coordinated using our PURITY, ICELAND and HIGH SOCIETY colours: soft pastel tones ensuring a natural, cohesive whole. The bed featured Satin Stripe, Serenity and Paisley, our newest satin quilt covers, embellished with cushions of various sizes.
The chair was draped in a beige Smart Wrap that in turn was decorated with a number of plaid and decorative cushions.
The large dinner table was covered with the Tavares tablecloth, the Jacquard Uni table runner and matching placemats in Brotas and Aruja design. The great number of people who looked surprised just shows how popular this combination is. The chairs were covered with the new Barcelona chair covers.
Two smaller tables placed separately adorned the professional table linen, something that attracted much attention.
On the other side, bed linen, table linen and decorative linen could be admired. Here, the various colours and touches really competed for attention, as contrasts went together in a certain way. Although the five ‘head-to-head’ tables were in completely different colour palettes, they still stood harmoniously side by side.
As well, the bright blue chair got enough attention, just like the matching bedcover, which completed the look.
As for the bed, its red, purple and fuchsia tones got people to take notice. Embellished with a few pyramid-shaped decorative cushions, the bed left nobody indifferent.
Not only did the products draw attention, but so did our brand new campaign image featured in giant format on the wall. Supported by a series of photos of flower creations on the inside wall, the stand had a very natural look.
For more explanations or information mail us at info@mistral.be.
