Exclusive: Mistral presents its campaign image!
Written on 08/12/09 by Tom Charle
Finally! We are proud to give you an exclusive preview of the new Mistral campaign image. The image symbolizes the atmosphere we want to create with our products: warmth, coziness and comfort. The slogan is the expression of our company philosophy and the values we stand for.
It goes without saying that this is the image we want to promote. 7 trucks cruising Europe’s motorways have already been decorated. Closer to home, you may also encounter our brand new and fully decorated Fiat 500. The digital version of the campaign image obviously appears on our website and Margaux, our sleeping beauty, will be on top of every newsletter.
Click on the image below to see the campaign image in full screen: